NAFTC wins two MarCom Awards

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November 7, 2014 by Judy Moore, National Alternative Fuels Training Consortium

Morgantown, W.Va – The National Alternative Fuels Training Consortium, a program of the National Research Center for Coal and Energy at West Virginia University, won two MarCom Awards at the 2014 international awards competition.

MarCom Awards recognize outstanding creative achievement by marketing and communications professionals. This year, there were more than 6,000 entries submitted from all 50 states and 34 countries. NAFTC won a platinum and gold award, bringing the group’s total MarCom Awards to six.

“We were extremely happy to learn that the NAFTC was once again included on the MarCom Awards list. Our team is so talented and dedicated to producing the best products possible. It is an honor to be a part of such a team,” said Judy Moore, NAFTC assistant director, communications and outreach.

NAFTC’s Clean Cities Learning Program Marketing and Communications Plan entry received the MarCom platinum award. The Marketing and Communications Plan was developed as part of the Clean Cities Learning Program. CCLP is an NAFTC program, funded by the U.S. Department of Energy Clean Cities Program, designed to promote awareness and acceptance of alternative fuel and advanced technology vehicles to the wider public.

The group’s Alternative Energy Learning Center entry won the MarCom gold award. The learning center was developed as part of the Advanced Electric Drive Vehicle Education program.

This is an NAFTC program funded by the U.S. Department of Energy to provide information, educational opportunities and outreach activities for multiple audiences to educate America on next generation vehicles. The Alternative Energy Learning Center is a 40-foot mobile trailer, equipped with TVs, iPads and hands-on learning activities, customized by audience. The learning center also includes a hybrid electric Toyota Prius cutaway traveling companion that allows audiences to see the internal working components of the vehicle. Users can scan QR codes to obtain additional details from the website.

“The NAFTC works hard at what we do, both in the development of training materials and the marketing and communication efforts for these materials,” said Bill Davis, NAFTC director. “To be recognized by industry professionals for our products tells us that all that hard work is paying off. The team at the NAFTC is top notch and can be matched against any in the business.”

The NAFTC was founded in 1992 and manages education and outreach programs and activities, develops curricula and conducts training on subject matter related to alternative fuel and advanced technology vehicles. The NAFTC works with universities, community colleges and high schools around the country to develop training programs for dissemination at the local level. The organization consists of nearly 50 National and Associate Training Centers that utilize its curricula and training materials. Numerous other members from small business, government and industry also support the NAFTC’s mission.

The WVU Alumni Association also received a gold MarCom Award in the motion graphic video category for its 2013 Alumni Birthday Greeting.

MarCom entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and freelancers. The competition has grown to the largest of its kind. Previous winners include a wide range from individuals and media conglomerates to Fortune 500 companies.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.



CONTACT: Judy Moore; National Alternative Fuels Training Consortium
30.293.7882 (office); 304.669.4870 (cell)

See also: WVU Today